About us

Getty Images

Getty Images
Founded in 2016, it began as a simple question: what happens when fashion coverage isn’t controlled by a single point of view? A Monaco princess and a camel coat later, the focus narrowed to royal style, one of the most visible yet under-analyzed sectors of fashion. What was missing wasn’t more commentary. It was data.
Most royal fashion coverage tells you what to think. Royal Style Watch shows you how people actually respond. Through structured polls and audience participation, every look is tracked, compared, and quantified, revealing which styles resonate, which looks actually influence, and how opinion shifts in real time.
Today, Royal Style Watch covers modern royal and aristocratic style. With The Style Watch, we expand this approach into celebrity, street style, and the broader culture shaping what we wear. The same system applies: every look becomes a data point.
Across platforms, Royal Style Watch reaches a community of more than 250,000, including fashion insiders, industry professionals, and highly engaged readers shaping the conversation in real time.